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Rosama Mcladen

“Design is both a political and cultural force for change, although most designers choose not to think about the power it has.” —JB

Jonathan Barnbrook is a prolific designer from the United Kingdom whose work shouts commentary on political, corporate, and consummerist issues — notable designs of his include artwork for David Bowie’s 2002 album Heathen, which features his Priori font, artwork for art-superstar Damien Hirst’s book I Want To Spend the Rest of My Life Everywhere, with Everyone, One to One, Always, Forever, and a long-standing design relationship with Adbusters Magazine. Additionally, he is a typographer for Virus Fonts and has designed a number of typefaces: Bastard, Bourgeois, Coma, Doublethink, Echelon, Expletive Script, Infidel, Moron, Newspeak, Olympukes, Sarcastic, Slate Machine, and Tourette. Below are eight more captivating designs and a miniature font portfolio from Jonathan Barnbrook.

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Three faux advertisements by Adbusters.

Bloated Pepsi Logo by Lawrence Yang.

If you haven’t seen ‘em yet, don’t worry.

Pepsi Corporation — a long time cola rival of the Coke Corporation — released a hip, typography campaign back in 2008, dubbed the “Wordplay Campaign”, and the ads still linger around today.  The billboard/bus stop ads feature slang words & catch phases (“Yo!”, “Howdy”, “Sup Dogg?”, “Aloha”), displayed in bold colors with white type.  Each word features the letter “o” in it, a convenient character that houses the fresh, poppy-pepsi logo.  (btw, this is Mark Summers from “Unwrapped”).

Throughout its existence, Pepsi Co. has struggled to capture a youthful market of drinkers, despite spending billions on advertising.  Their ad campaigns ranged from stupid to shameless on a consistent basis, however, the ad campaigns themselves, have fluctuated some many, many times.  This may be the crucial  reason why Pepsi has struggled to compete with Coca-Cola — a company who has upheld a safe, static image — enabling coke global-market-control.

Though the music sucks, Imaginary Forces did a fine job with the following motion graphics promo spot.

Forget pepsi & coke, git me a Dr. Choice cola!

YEAH, EVEN WOLVES.