Dinca — contemporary art blog

Happy 2011: Generic Cardsettes GiftVideo Greeting Card

I cannot think of a video more appropriate for New Year Eve than this found footage cut-up from the Video Home System. This video features a marvelous party.

Back in the day, these Cardsette VHS video tapes were a generic way of telling the recipient “Congratulations. You did it!” So this video greeting card works well for birthdays, graduation, Flag Day, and more. “I love celebrating accomplishment,” is the key phrase of this video.

It is amazing how these giftvideos existed. Quite the idea for enterprise. It’s amusing how the video pretends the recipient is inside the video. This is inferred during the “Come on up sequence.”

Best ahead.

Note: this is the second time this video has been featured.

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