For the past two years, the ‘post-internet’ crew Lucky PDF have been releasing some interesting video fliers on the internet to promote live events, aka IRL parties. The genre of “video party flier” is still inchoate — perhaps it’s best described as an amalgam of promo flier and video entertainment — and aesthetic styles vary. Lucky PDF is in the vanguard of video flier development: they glean and integrate trendy aesthetics from other mediums into their video flier work, which creates some pleasant cross-media-pollination.
Pervading Lucky PDF’s video fliers are heavy influences of slick contemporary web design, 3D animation, video art, contemporary graphic design, and euro-style typography; all typically leavened with a sprinkle of flippancy. Lucky PDF reside in the UK, thus I’ve never been to any of these parties, yet these video fliers are successful in communicating, “cool, it’s party time.”
Do U like to party? Comment below.