Dinca: Surveying Art and Culture

Hollis Frampton on the Super Market

“One such artless place is the supermarket, an ocean of modularized substance where everything in sight is meant only to be consumed, destroyed, wasted, returned as quickly as possible to the domains of amorphy or thermodynamic affinity. Where everything goes down the drain, anything goes. A certain appetite of mind can, then, find more nourishment in the label on the can than in its contents, a poetic, if wayward, feast. That appetite began in photography, and grew with film. It has not found its limit. Rather, it seeks it, in a METAPRAXIS of observation, analysis, and production.”
— Hollis Frampton, ‘False Impressions’ series, 1979

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